Welcome to JCPRsays, JCPR’s musings on brands, the PR industry and anything else that inspires us along the way.
We like this tie up between Kellogg’s and Marks and Spencer: The iconic red dress worn in the Special K adverts is to go on sale on the high street for the first time. The cereal brand’s owner Kellogg’s has teamed up with Marks and Spencer in a deal to sell the dress to the [...]
read more10 out of 10 to these enterprising chaps. At least it wasn’t raining…. Band performs ‘guerrilla gig’ on back of lorry outside NME offices Passers-by in Southwark Street on Wednesday lunchtime got a surprise when they found a band performing on the back of a lorry outside NME magazine’s offices at the Blue Fin Building [...]
read moreInternational, the company behind the Miss Ultimo lingerie brand have confirmed today that they have terminated Peaches Geldof contract as the ‘face and body’ of the brand and would be removing visuals of the 21-year-old, who was appointed in May last year, from all shops and window displays. In a statement, a spokeswoman for Miss [...]
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And the AR/3D stories keep on coming and now the fashion magazine industry is lapping it up…yes, Burberry set a trend back in February. Florence + The Machine stars in this week’s Grazia’s “3D” issue, which uses Augmented Reality (AR) and 3D motion graphics to bring the magazine to life. Grazia – 3D-AR issue with [...]
read moreConde Nast will ALWAYS lead the pack in term of media creativity…and now you get to get to spend even more time starring at Kellan Lutz and Fernando Verdasco’s abs. Following Charles Arthur’s very insightful piece on AR in yesterday’s Observer, Calvin Klein has just announced the brand’s first augmented reality ad campaign across international [...]
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