Welcome to JCPRsays, JCPR’s musings on brands, the PR industry and anything else that inspires us along the way.
Brands are always looking for the next best and brightest way to engage with consumers and bring them closer to their products. We found this story via @blogtillyoudrop a really nice example of a brand doing just that, and in such a clever, compelling way. It all started with over 100,000 IKEA fans creating and [...]
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Barely had the proverbial ink on our New Year’s resolutions dried when we returned to work to find that, amid all the dizzying gluttony of the festive period, the world had turned mad in the interim. It certainly hasn’t been a quiet January for media news. As we polished off the last of the Ferrero [...]
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Guest post from Barney Evison After Healthcare I rotated into JCPR, Edelman London’s consumer PR department. The move from Health PR to consumer felt like going from one end of the PR spectrum to the other; while some of the processes are essentially the same, the audience and content for each is very different and [...]
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The media beast never seeks to disappoint. Just as we thought the phone-hacking inquiry had start to resemble a regular, if not landmark, court-case, panto season kicks off nationwide and Piers Morgan – arch villain to the cause – is called forth to give evidence. So marks a climatic and parodic end to a turbulent [...]
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In a year which saw London ablaze during riots, earthquakes, the death of one of the world’s biggest terrorist leaders and a Royal Wedding to name just a few, 2011 has not been short on juicy stories for the media to feed on. Over the past 12 months we have shared some of our favourite [...]
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