JCPR

Adidas has unveiled a star-studded advert featuring David Beckham, Snoop Dogg and Noel Gallagher in a famous scene from ‘Star Wars’. As part of the 2010 Originals campaign, ‘The Street Where Originality Lives’, the film is set to launch on TV on 12 June but the full-length two-minute film has already been seeded online. Created [...]

Incredible discussion between Business of Fashion’s editor-in-chief Imran Amed and founder and editorial director of Dazed Group, Jefferson Hack on everything from teaming up with Rankin back in ’92, the history of Dazed & Confused, how DazedDigital came about to the digital revolution and how luxury brands are late to the game. It even features [...]

Forget tweets from the front row and snaps from street style bloggers being our only real insight into the goings on at London Fashion Week. As the London leg of a month of international Fashion week kicks off today and hundreds of editors, fashionistas and the like descend on Somerset House for the shows, people [...]