JCPR

A couple of weeks ago, myself and fellow JCPR comrade Paul McEntee went along to the Guardian Changing Advertising Summit – ‘Making sense of disruption, building for a profitable future’. With speakers ranging from Manchester City’s Head of Digital to the Director of Global Mobile Advertising at Google, the day was a thought provoking look at how [...]

This morning JC Says met with the editor of Access Fashion to talk about the blogosphere and the top tips for PRs when outreaching the bloggers.  We asked her an introductory set of questions about trends and brands to break the ice.  I particularly like question 4: 1. What is the trend or predicted trend [...]

Those on Twitter will probably have heard of the latest social media craze, Quora. Basically, Quora is a new social media space built around questions.  The idea is that if you ask a question, a community that is following the topic will be alerted and prompted to answer for you, which means that, in theory, [...]

Yes, this includes Tavi. According to Advertising Age, 19% of kids aged 12-17 have their own blogs. There is a great article on Variety.com by Timothy M. Gray that is definitely worth checking out.

First and foremost, what an amazing cast line-up for the new Autumn Winter all British campaign from Burberry: actor Douglas Booth, musicians Gwilym Gold, Rory Cottam, Samuel Fry, Seb Brice, and models Rosie Huntington-Whiteley, Nina Porter, Sam Rollinson, Charlotte Wiggins, Caspar Smyth, and Thomas Penfound. Secondly, the campaign is uber-interactive. Thank you Christopher Bailey for [...]