Archive for the ‘Brand campaigns’ Category

22 03 2010

Conde Nast will ALWAYS lead the pack in term of media creativity…and now you get to get to spend even more time starring at Kellan Lutz and Fernando Verdasco’s abs. Following Charles Arthur’s very insightful piece on AR in yesterday’s Observer, Calvin Klein has just announced the brand’s first augmented reality ad campaign across international [...]

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16 03 2010

Back in December 2009, LOOKBOOK.nu (also know by many a PR as “the people’s Sartorialist”) finally received some well-deserved recognition from a global brand, when American Apparel teamed up with the site to create a snapshot of their customers at their most creative. AA worked with the site to ask users to submit outfits that [...]

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09 03 2010

Great piece from the Marmite PR team to launch its first new recipe for 100 years http://www.dailymail.co.uk/news/article-1256512/What-Marmites-new-extra-strong-spread-like.html

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