JCPR

Brands are always looking for the next best and brightest way to engage with consumers and bring them closer to their products. We found this story via @blogtillyoudrop a really nice example of a brand doing just that, and in such a clever, compelling way.  It all started with over 100,000 IKEA fans creating and [...]

A couple of weeks ago, myself and fellow JCPR comrade Paul McEntee went along to the Guardian Changing Advertising Summit – ‘Making sense of disruption, building for a profitable future’. With speakers ranging from Manchester City’s Head of Digital to the Director of Global Mobile Advertising at Google, the day was a thought provoking look at how [...]

Guest post by Director Mel. While the economists of the country read the runes of our nation’s health in terms of GDP, Interest rates and Inflation, the true barometer of the nation’s wellbeing is quite simply determined by the pitter patter of shoppers’ feet and ringing of the tills inside the Tescos, Asdas and Debenhams [...]

Imagine a futuristic car designed to go thousands of kilometers on just one litre of fuel. Throw in several hundred engineering students and a few dozen science geeks. Then pit them all against each other to see who can travel the furthest. What you get is Wacky Races on steroids. Or as we prefer to [...]

This morning a clutch of JC-ers were down at Covent Garden’s North Piazza to celebrate the opening of the fantastic Lawn Library, to commemorate the 50th anniversary of the Penguin Modern Classics. Get down to Covent Garden to have a read of a classic this weekend – you’d be crazy to miss it!