JCPR is the UK consumer brand division of Edelman with a client list that includes Covent Garden, Puma, XBOX, Shell and Unilever.
Founded by Robert Phillips and Jackie Cooper in 1987, Robert’s and Jackie’s vision has always been to help drive consumer PR to the heart of the brand marketing mix and to fundamentally change the way PR is run in the UK. They believe passionately that PR must stand up and be counted if it is to be taken seriously as a core strategic discipline. PR people must not be scared of accountability or of helping deliver bottom-line profit. They argue that PR is as much a business function as a marketing necessity. JCPR is led by a powerful combination of strategic insight and creative edge. Teams are trained to deliver Hero Campaigns for Hero Brands – with major, positioning, branded media coverage at the heart of all agency work.
Today, JCPR is made up of 55 dedicated ‘Cooperettes’ working tirelessly for their clients, striving always to be at the top of their game.
