First and foremost, what an amazing cast line-up for the new Autumn Winter all British campaign from Burberry: actor Douglas Booth, musicians Gwilym Gold, Rory Cottam, Samuel Fry, Seb Brice, and models Rosie Huntington-Whiteley, Nina Porter, Sam Rollinson, Charlotte Wiggins, Caspar Smyth, and Thomas Penfound.
Secondly, the campaign is uber-interactive. Thank you Christopher Bailey for pioneering digital fashion. Users will be able to select and control the view and perspective of the campaign, cast and products. Motion responsive images and video can be clicked, rotated, paused and dragged 180 degrees.
The campaign just launched and and you can get involved on the official website, Facebook , Youtube and Twitter. Check out the great interview with Christopher Bailey on the campaign here.
