Welcome to JCPRsays, JCPR’s musings on brands, the PR industry and anything else that inspires us along the way.
The team here at JCPR commissioned a scrumptious five foot by eight foot portrait of the megastar mum made entirely of ‘Oreo Pops’ – crushed Oreo biscuits mixed with Philadelphia cream cheese – to mark the beginning of an Oreo campaign to inspire families to have more fun in the kitchen together. Launched at the [...]read more
“This is a Transport for London update. We have a good service on all lines.” That’s it? That’s all you wanted to say? I’ve recently moved from Australia and the only message we get from our public transport service provider is that a service has been cancelled or delayed until further notice. So as I [...]read more
The extolments are rolling in for Angelina Jolie after she made the decision this week to go public with her decision to undergo preventative surgery to reduce her genetically heightened chance of developing cancer. And so they should be. In our business, we work with celebrities and high profile advocates every day to engage audiences [...]read more
At JCPR we’ve been following France’s struggle to defend l’exception culturelle against the invasion of pop-culture with interest. More than almost any other democratically run country, France has attempted to legislate against perceived corrupters such as Facebook, Amazon and Google; imposing fines and court orders to prevent the supposed threat to cultural diversity. So, it [...]read more
This month the Shell team here at JCPR pulled out all the stops to create a phenomenal driving experience. The team took over Battersea Power Station to make it the “Battersea V-Power Station” and launch Shell’s new premium performance fuel – Shell V-Power Nitro+ Unleaded and Diesel. Media were invited to navigate a bespoke course [...]read more