Welcome to JCPRsays, JCPR’s musings on brands, the PR industry and anything else that inspires us along the way.
Think back to your journey into work this morning. Did someone smile at you, wish you a good morning, give up their seat to you on the train or give you the 20p you so desperately needed for the coffee that’s going to keep you going through the day?! No, not ringing any bells? When [...]
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Guest post by Alex E. So, four months ago I became a dad for the first time. And let’s be clear – it’s awesome. I love it. But why should you care about that? Well, mostly, you shouldn’t. But indulge me and keep reading for a moment because one thing that might be of interest, [...]
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Phew! It’s Wednesday January 17th, which means that, by the mere fact you are reading this, you have made it past the supposed ‘most depressing day of the year’. This is the third Monday in January when reality really hits home – Christmas is a distant memory, the nights are long, dark and cold and consumers everywhere feel [...]
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Brands are always looking for the next best and brightest way to engage with consumers and bring them closer to their products. We found this story via @blogtillyoudrop a really nice example of a brand doing just that, and in such a clever, compelling way. It all started with over 100,000 IKEA fans creating and [...]
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Barely had the proverbial ink on our New Year’s resolutions dried when we returned to work to find that, amid all the dizzying gluttony of the festive period, the world had turned mad in the interim. It certainly hasn’t been a quiet January for media news. As we polished off the last of the Ferrero [...]
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