Welcome to JCPRsays, JCPR’s musings on brands, the PR industry and anything else that inspires us along the way.
Guest post from Issy: This week Twitter gained 10 million users in the UK and Facebook held on to its title as the largest social media website in the world – will Pinterest ever be as popular? PR pros have realised that Pinterest pin boards mean publicity. Kotex used Pinterest to great effect in [...]
read more
By Alex When I first heard about Gwen for Men, I assumed it was the name of an ‘adult’ doll found at the back of one of the JC cupboards or maybe even a treatment for erectile dysfunction. Fortunately, given my boss had emailed me about it, the reality turned out to be somewhat different. [...]
read more
Words by Steph. I always love it when a brand not only comes up with a brilliant stunt but also creates a new word. Shwopping is the new shopping. Last week – Marks & Spencer invaded and re-fashioned Brick Lane with 9, 513 discarded garments, which is same amount of clothing the UK throws away [...]
read more
Innovation consultancy Contagious this week hosted their second now / next / why trend briefing session. Several of us joined a large crowd of very creative looking types as the company took us through an afternoon of presentations based around three key trends that have emerged in the world of marketing over the past few [...]
read more
It’s not often you get a mention in The Guardian but that’s exactly what happened to JCPRSays this week when a great new infographic showing the state of the UK blogosphere was launched by Eloqua. Using Edelman’s very own BlogLevel as its engine, “The Blog Tree: UK Edition” has been widely picked up. We’re keeping good [...]
read more
