Welcome to JCPRsays, JCPR’s musings on brands, the PR industry and anything else that inspires us along the way.

18 06 2013
Tea, filming and career paths: My week at JCPR

Guest post from Layla McDonald…our lovely Pimlico Academy student. Edelman has partnered with Pimlico Academy, offering work experience to students so they can get a glimpse into the world of PR. I have to admit, before coming to work with Edelman for a week, I had limited knowledge of what PR was about and what [...]

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14 06 2013
Sealed with a kiss

“You must remember this, a kiss is still a kiss, a sigh is just a sigh, the fundamental things apply, as time goes by…” Love is in the air at Burberry this summer. The fashion house has partnered with Google to bring a bit of romance back into our e-communication by re-engineering the postcard and [...]

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13 06 2013
Midnight Cycle

Some of you may or may not know that this Saturday night I took part in the Nightrider 2013 – a 100km night cycle ride around London. So whilst you were out partying/tucked up in bed I was madly peddling around the sites of London. Starting at midnight, the route took us around some of [...]

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12 06 2013
Pepsi’s Social Surprise!

By Joe Lamb: I’m sure that everyone has seen the current marketing campaign Coca-Cola is running across their bottles and cans, encouraging consumers to pick up a personalised bottle and ‘share a coke’ with a friend. In case you haven’t seen it, find all the information here. How can you possibly trump that social soda [...]

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31 05 2013
How offering the odd freebie can ultimately add up for brands

Landing on my desk this morning was a gorgeous box containing Chanel’s brand new mascara – Le Volume De Chanel. This wasn’t out of nowhere; through my subscription to Stylist I was offered a free sample just by entering my address details. Simple. As a beauty enthusiast often guilty of sampling the latest make-up trends, [...]

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